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DESIGN PORTFOLIO RATNA PUSPITA JWT KRISBOW

Sep 09
Title: Magical City Executive Creative Director: Ivan Hady Wibowo Creative Director: Leonard Wiguna, Anton Santosa Copywriter: Ratna Puspita Art Directors: Selwyn Irawan, Sebastian Chendra Agency Producer: Budi Mulianto Client Service: Reza Fitriano Photographers: Peddy Suryadinata, Utomo Rahardjo Digital Imaging Artist: Rudi Harianto, Poso Marwan, Taufik Myman Brand: Krisbow   Client: ACE HARDWARE INDONESIA ————————————————————————— 1 Finalist Busan Adstar (2011) 1 Finalist Spikes Asia (2011) 1 Finalist Citra Pariwara (2011) 1 Silver Citra Pariwara (2011) 3 Finalists in Adfest (2012)

Title: Magical City

Executive Creative Director: Ivan Hady Wibowo

Creative Director: Leonard Wiguna, Anton Santosa

Copywriter: Ratna Puspita

Art Directors: Selwyn Irawan, Sebastian Chendra

Agency Producer: Budi Mulianto

Client Service: Reza Fitriano

Photographers: Peddy Suryadinata, Utomo Rahardjo

Digital Imaging Artist: Rudi Harianto, Poso Marwan, Taufik Myman

Brand: Krisbow  

Client: ACE HARDWARE INDONESIA

—————————————————————————

1 Finalist Busan Adstar (2011)

1 Finalist Spikes Asia (2011)

1 Finalist Citra Pariwara (2011)

1 Silver Citra Pariwara (2011)

3 Finalists in Adfest (2012)

(Source: ratnapuspita)


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RATNA PUSPITA PRINT AD OGILVY ADVERTISING PORTFOLIO SCHWEPPES

Sep 08
Title: Twist Executive Creative Director: Gary CaulfieldCreative Group Head: Bam LiuCopywriter: Ratna PuspitaArt Directors: Bam Liu, Erick Sulistio, Darma AdithiaBrand: Schweppes Client: Coca Cola IndonesiaThis print ad has been also one of my favorite everyday works that reminds me how hard the path I took back then when I was still a junior copywriter. Our boss at the time had set us high standard in every jobs we do, and personally taught me the valuable lesson on cracking briefs and copy crafting. He was an art-based Group Head, yet his copy knowledge was one the strongest I have seen in the industry. The copy goes like this: “Excuse this ad for making you twist. This is to show how the world’s best bartenders create their masterpiece mix. They start by putting their trust in the world’s best mixer, Schweppes. The sparkling, clear taste that has been mixing in the very best circles, and the very best drinks since 1851.Now that you know their secret, a twist of your head is worth it, isn’t it?”

Title: Twist

Executive Creative Director: Gary Caulfield
Creative Group Head: Bam Liu
Copywriter: Ratna Puspita
Art Directors: Bam Liu, Erick Sulistio, Darma Adithia

Brand: Schweppes
Client: Coca Cola Indonesia

This print ad has been also one of my favorite everyday works that reminds me how hard the path I took back then when I was still a junior copywriter.

Our boss at the time had set us high standard in every jobs we do, and personally taught me the valuable lesson on cracking briefs and copy crafting. He was an art-based Group Head, yet his copy knowledge was one the strongest I have seen in the industry.

The copy goes like this:

“Excuse this ad for making you twist.

This is to show how the world’s best bartenders create their masterpiece mix. They start by putting their trust in the world’s best mixer, Schweppes.
The sparkling, clear taste that has been mixing in the very best circles, and the very best drinks since 1851.
Now that you know their secret, a twist of your head is worth it, isn’t it?”


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SASA RADIO AD PORTFOLIO

Aug 22
[Flash 9 is required to listen to audio.]

This script was actually rejected by our client, but I can’t help to produce it for my portfolio usage only.

Yes portfolio usage only, I repeat.

(Source: ratnapuspita)

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